SERVICES
Our tried-and-true strategic process takes the pain out of creating compelling, on-brand content. We pride ourselves on being thoughtful, thorough and easy to work with.
Content Strategy
Perform content audit and gap analysis, driven by audience insights and a hard look at your competitors
Conduct stakeholder interviews for qualitative market research
Establish content pillars to anchor key messages
Reorganize content as part of a website redesign
Slice and dice long-form pieces for deeper online engagement
Public Health Communications
Deep familiarity with topics including diabetes, obesity, nutrition, food allergies, women's health, special education and disability rights
Experience sensitively interviewing and telling the stories of patients, health care professionals and other subject matter experts
Lower the reading level of highly scientific content for patients, general consumers and other online readers
Strategic Communications & Storytelling
Bridge the gap between brand strategy and execution
Identify and curate stories from internal and external sources
Research, interview and develop stories for websites, blogs, case studies, story banks, annual reports and more
Brainstorm thought leadership opportunities
Team Editing & Coaching
Over 20 years’ experience copyediting and proofreading, and my “eagle eye” is proficient in AP Style
Onboard new marketing communications team members to your brand messaging and style guide
Coach and mentor junior team members on writing and storytelling best practices
Content Development
Lead strategic communications projects from concept to execution
Research and write new content — or repackage your existing work
Capture your brand messaging, voice and tone
Conduct in-depth, well-prepared interviews with key stakeholders
Advise on the design, marketing and upkeep of your content investment
Devise content marketing tactics to get your work into the right hands and in front of the right eyes
Meetings & Conferences
Attend conferences, roundtables and summits for health care professionals
Translate research updates and news for members, patient communities and other key audiences
Develop summaries and after-action reports
Capture thought leadership to sustain your momentum
Public Speaking
Available for panels, workshops, trainings, webinars and other speaking opportunities
“Storytelling is an essential ingredient to communicating impact. Anna knows exactly how to gather the pieces of a project and put them together in way that not only tells the facts of what happened, but conveys the empathy and heart of the people who made the work possible. We were so grateful to work with Anna and help us bring our COVID relief work to life in an exciting way. I know we will continue to tap Anna’s expertise on future projects!”
- Amy Sheldon, former Director of Resource Development, National PTA